The CEO of the mobile network provider Three has advised that he doesn’t think that the video calling facility now being offered by Apple on its new iPhone 4 will hit the mass market over the next three years.

The video call technology that was promoted by network provider Three when it first launched has now been released by equipment manufacturer Apple in the form of the iPhone’s FaceTime application but the CEO for Three, Kevin Russell, has said that he would be ‘surprised’ if this application popularised the technology.

When compared to the huge popularity of making video calls in countries like Italy many users in the UK are still quite reluctant to use their mobile devices to make video calls, although Russell said that with mobile phone users now using their mobile handsets for internet access on a far more regular basis that this was the main reason for the huge growth in this area.

The speech was given by Russell at the launch of the new ‘One Plan’ tariff by Three, which offers users 1GB of data, 5000 texts and 2000 any network minutes on a SIM Only deal for just £25 a month. With many ‘unlimited’ data tariffs being capped by a fair usage policy he said that this new tariff heralded a new level of transparency about these types of services.

The main ‘One Plan’ deal is a SIM Only package but Three is also offering a selection of mobile handsets for a slightly higher monthly price of £28. Devices like the Nokia 2730, which will be available on a 2 year contract all the way up to the new iPhone 4 32GB, although an upfront payment of £89 would be required for this handset.

Source – Telegraph